Social media can help take businesses to new levels of success. Nearly every major corporation has a strong social media presence. Unfortunately, managing a social media account takes time.
Many people have chosen to automate their social media account in some way. This allows them to keep their facebook, twitter, the linkedin updates while spending less time on it. With that said, manual follower engagement isn’t something that you should ignore.
When You Should Automate
You should try to make sure that your social media accounts remain active throughout the week. Try to schedule many posts. That way, you’ll be able to stay active even when you don’t have a lot of free time.
People should never feel like you’ve abandoned your social media accounts. They should always feel like you have an active presence there.
Manual Follower Engagement
If you want your followers to engage with you indeed, you’re going to have to turn to manual engagements. You’ll be able to make a bigger impression if you engage with your followers in a more direct way.
When does manual engagement matter? When someone asks you a question, you should always be the one to respond to them. Show them that you value what they have to say.
Planning The Right Strategy
Ideally, you should rely on a mix of automation and manual engagement. Scheduling posts can free up your time so that you can do more with your social media accounts. Manual engagement will allow you to establish a real connection with your followers.
Work to develop a social media strategy that will work for your business. Learn to mix and match various techniques. Eventually, you’ll be able to come up with a plan that will give you the kind of results you’ve been looking for.